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Inside Scoop
Kwangwoo Choi & Seoryung Kang + Genuin Verk
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. A small river named Duden flows by their place and supplies it with the necessary regelialia
What is the background story to your label?
Our company CEO had been keen to discover and support new designers for a while, so decided to set up a brand made up of talented designers who were unique and completely new to the market. Our brand name Genuin Verk means genuine work, something we pride ourselves on producing 100% of the time. Due to this ethos, every season we keep things fresh at Genuin Verk by collaborating with new designers.
Describe your brand in three words…
Young, cool, brilliant
What is the inspiration behind your latest collection?
Bright, cheerful and fun… like a summer rooftop party! Pink and lavender sunsets, dreamy music, cocktails with a cool, arty vibe.
What is your favourite piece from your collection and why?
The holographic pink enamel jacket. The material and colours are so captivating!
The pattern on our deformed trousers is pretty interesting too.
Is there anyone you would love to see wearing your designs?
Jorja Smith, with her cool attitude towards fashion or the Korean girl group Black Pink. Their vibrant image is perfect for GENUIN VERK.
Our campaign for this season is Scoop in the Summer. Where is your favourite place to holiday during the summer and why?
The beach! Who can say no to the sea, the waves, the sunset and chilled music?!
How do you relax when you’re not working?
KC: I play games on my smartphone or snuggle up with my puppy. Somehow my dog has
a healing power that helps me to relax.
SK: I sleep!
What is the last book you read?
KC: Third Humanity by Bernard Werber
SK: The Girl on the Train by Paula Hawkins
Hosted at the Saatchi Gallery, Scoop is a fusion of fashion and art. Who is your favourite artist?
Jean Cocteau. The idea, the proportions and colour variations are so perfectly balanced.
What’s the best piece of advice you’ve ever been given? A random piece of graffiti writing I once saw which said, “You don’t know how beautiful you are”. It makes me feel good about myself.
What is your go-to item of clothing you can’t live without?
I always wear three old bracelets, a watch and an amber beaded necklace. It’s nothing fancy, it’s just something I always wear.
Which singer/band/album are you currently listening to?
SK: Kendrick Lamar, HONNE and
Ed Sheeran.
KC: Franz Ferdinand and CHVRCHES
What’s your guilty pleasure?
KC: Drinking lots of coffee and eating anything sweet.
SK: Shopping
Why exhibit at Scoop? What sets it apart from other fashion trade shows?
KC: Scoop has been recommended to us by lots of people. It’s so carefully organised for both buyers and designer brands and has a great, unique and artistic atmosphere.
What has been your greatest achievement as a designer?
The moment I sold and saw someone wear one of my dresses. I still can’t believe it!