Handpicked by Alexa Chung

/ THE SCOOP / By

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Scoop unites with Alexa Chung’s shopping platform VILLOID to support emerging designers

Scoop – the UK’s leading boutique trade show and VILLOID – a new online fashion and creative style board platform co-founded by Alexa Chung, have joined forces to support emerging designers and offer a highly coveted space at Scoop to showcase some of the most popular emerging brands on VILLOID to retailers.

VILLOID is a ground-breaking global online fashion platform praised by the likes of Elle, Forbes, The Sunday Times and Apple. VILLOID allows users from all over the world to shop over 4000 established brands and emerging designer labels, and also enables users to create ‘style boards’ featuring their favourite garments and inspirational images to build their own profile.

Last month, Alexa Chung announced VILLOID’s new influencer shops hosted and curated by some of the world’s most stylish women and influencers including Alexa Chung, Pixie Geldof, Poppy Delevingne, Gia Coppola, Leith Clark and Anna Z Gray.

Scoop and VILLOID unite in their support of emerging talent within the fashion industry and this initiative is the beginning of a long-term joint ambition to support young designers.

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“I love the thought that there’s a whole generation of talented kids out there, at universities and art schools. We don’t know who they are yet, but there’s the next Donatella or Coco sitting at a sewing machine right now with bleeding fingertips. VILLOID can give them the platform to reach their potential.”

Alexa Chung, Co-Founder of VILLOID
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“VILLOID is all about authentic social endorsement. Our influencers and community share products they love with their followers, effectively making products viral. This completely free and organic exposure is invaluable to brands, especially young emerging names in fashion.”

Karin Kaellman, CEO & Co-Founder of VILLOID
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“We are very happy to join forces with Alexa Chung’s VILLOID at Scoop this season. Offering a platform for young brands is part of our DNA and our partnership with VILLOID will give the designers exposure to a new audience including an important network of buyers and retailers that can make a real difference to a relatively young business.”

Karen Radley, founder of Scoop
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The designers handpicked by VILLOID to showcase at the next edition of Scoop include Milk Tooth LDN and New York based fashion label VEDA.

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