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Founder of Primrose Park shows us around her home in Norfolk’s Burnham Market...
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What is the background story to ANNA and Primrose Park?
I started ANNA following inspiration from my mother and friends. Everyone encouraged me to start my own store bringing innovative fashion to remote Norfolk! Primrose Hill followed and then the company grew organically from there.
Launching my label Primrose Park followed because I found it more difficult to find collections that my customers wanted. I have always loved colour and print mixing regardless of the season and by creating Primrose Park this enabled me to offer my style to everyone.
Do you have a favourite piece from the collection?
I love the velvet trousers and smoking jacket with the crazy lining! Also the mixed print city maxi dress worn with trainers and a big chunky cardi.
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Where do you live and how would you describe the style of your lovely home?
I have two homes – one in London and another in Burnham Market, North Norfolk. I have an eclectic style mixing town with country.
What is the inspiration behind your choice of décor?
I take a lot of inspiration from the Soho House group. The interiors in all their places inspires me to visit flea markets… even though I know I can create the look from carefully chosen pieces from main stream stores.
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Most favourite item in the house?
I love my AGA cooker! I’m having one installed in London… someone told me when I was unsure about whether to get one, ‘An AGA gives your home a heart!” Cheesy but weirdly true!!
Any decorating advice?
Don’t rush into any decisions. Go with your gut and never ask your husband/partner for paint colour advice… only one of you can make the decision!
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Describe your worst decorating faux pas…
Dark fake panelled wall paper… if your room doesn’t have panels don’t fake it!
What are your favourite moments at home?
Cooking and eating! We all love big family mealtimes.
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