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In conversation with…
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Fashion agent, Mirabel Edgedale
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Mirabel Edgedale is one of the most established agents in the industry and is responsible for the rise of some of the most influential brands in fashion. Her network of contacts runs the gamut from luxury brand proprietors to Vogue editors and the best dressed celebrities.
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Q&A
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How did you get into the fashion sector?
I wasn’t classically good looking but able to wear clothes very well and I became a catwalk model in New York in the late 70s. I had to travel abroad and come back to get my work visa and managed to spend three months in Japan where I did the Christian Dior tour of the Est. As I was able to speak French I became the person to promote and launch the show in every city. This naturally then led me into sales. I was happy to go from fitting model for Halston to wholesale on 7th Avenue.
What made you launch your own agency?
Back in the UK I worked at Royal Appointed Bellville Sassoon, the British couture house famous for dressing royals and aristocrats. For five years I was involved with the buying and retail side as well as modelling for the house. I met Liza Bruce, and bought it for the shop. This led to my desire to branch out in fashion and sales of lines I believed in for myself and to establishing the worldwide distribution for Liza Bruce, leading to a great success. From there followed Moschino and then many more.
How do you know which brands are right for certain retailers?
I believe this is a gut feeling and a matter of taste, something that comes with having been both in retail and wholesale. It is a bit like being a psychiatrist, you have to understand the culture of the customers of the shop.
How involved do you get with your brands?
Usually the relationships are long and involved. Often even like being their office abroad. The relationship with Missoni has been for 17 years.
You have showcased many of your labels at Scoop. Why is it an important show for you?
For the UK market Scoop is an essential show to launch brands to buyers. It is early enough that they can then decide to come to the showroom for follow up. As well as UK visitors it also attracts some of the most desired international buyers. The atmosphere and environment is the best showcase in London for showing and a pleasure to walk around. We are all today inspired by our senses, and this show brings out the desires.
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