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In conversation with
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Sofie Schnoor
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We speak to Danish designer Sofie Schnoor about her eponymous fashion label…
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Q&A
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What is the background story to you and your fashion label?
I got into fashion as a child with my parents running a small shoe chain selling fashion and custom-made Italian shoes in Denmark.
After joining art school and having a couple of different jobs in the fashion world, I started Sofie Schnoor age 26. Life as an independent person was always my goal.
Today we have our headquarters just outside of Copenhagen, and sell our Sofie Schnoor brands to +500 retailers Worldwide. We also own 2 flagship stores and 28 shop-in-shops in Department stores in northern Europe.
What has been your greatest career achievement?
When we received the prestigious Børsen Gazelle award this year. The notable Gazelle award is given to company’s who achieve positive growth and double its turnover over four consecutive years. We are truly honoured for this recognition, and feel incredibly grateful that we can do what we love every day.
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What is the secret to your fashion label’s success?
I design all the collections myself… it’s the personal touch that really helps!
What are you looking forward to most about exhibiting at Scoop?
We chose to exhibit at Scoop due to the concept being a fusion of fashion and art. That combination is something that I love with much of my own inspiration being taken from the art scene.
Describe your fashion label in three words:
Feminine, playful and cool.
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