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Inside Scoop
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Designer, Hayley Menzies
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With a fun bohemian spirit, Hayley Menzies’ vintage inspired knitwear is for the woman who both loves – and deserves – luxury and attention. Including statement knit cardigans, chunky cable knit blankets and stylisg ponchos. We speak to the designer behind the brand to find out more about the highly coveted label…
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Q&A
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What is the background story to your label?
The collection started with a range of individual cashmere and vintage fur scarves/shawls/wrappers. I sold them in Portobello Market, and they soon became Notting Hill’s most sought after must-haves, starting an international trend. My collection and brand have continued to grow organically into an individual, and prestigious global knitwear brand with a subtle alchemy of leading edge fashion and timeless appeal.
What is the inspiration behind your latest collection?
Fairground Safari is bursting with charm and is inspired by a 1950’s fairground complete with magical flying zebras and candy cane stripes.
What is your favourite piece from your collection and why?
That’s a tough one. It’s like having to choose between your children! I LOVE the Candy Cane cardigan. It’s so much fun and ultra-useful. I know that I’m going to wear it to death and the few people who have seen it so far have wanted to steal it.
Is there anyone you would love to see wearing your designs?
I’m old school. I love Kate Moss, Anna Friel and Sienna Miller for their sense of fun and effortless style. I can see Kate in the Carousel Cardigan, absolutely.
Our campaign for this season is Scoop in the Summer. Where is your favourite place to holiday during the summer and why?
Im more of a winter holiday girl – I go to India for New Year. In the summer I go to Ibiza and have been holidaying there for over 20 years.
How do you relax when you’re not working?
Designers and entrepreneurs that get to rest… pah, that’s a myth! I practice yoga frequently and go on a few retreats a year in India or Spain. But on the rare occasions I’m resting in London, I love mooching around Portobello.
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Hosted at the Saatchi Gallery, Scoop is a fusion of fashion and art. Who is your favourite artist?
I love the Pre-Raphaelites – Ophelia by Sir John Everett Millais is my all-time favourite painting. As a child, I would gaze up at the painting, lost in its beauty and tragedy.
What’s the best piece of advice you’ve ever been given?
Not to do too much. To keep things simple. Of course, I went my own merry way and did everything. I’ve got a handle on that now and am super focused on my knits and it’s paying off.
Why exhibit at Scoop? What sets it apart from other fashion trade shows?
Karen’s curation is elegant and chic. The atmosphere is softly industrious.
What has been your greatest achievement as a designer?
Each season unravels further achievements – at the moment I’m buzzing to be represented by Ghiselli Diffusione in Milan. Daniele headhunted my brand a few months ago and opened eight new amazing accounts in less than a fortnight. He only helped launch Raff Simmons, Michael Kors and Mulberry. No big deal!
Any exciting plans for the future?
Yes! My collection is going to keep growing from accessories to RTW. I love how versatile knitwear is. Of course, my signature pieces are my blankets and ponchos, but I love the idea of knitted coats.
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